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1

The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers

Feick, Lawrence, Higie, Robin A.

Journal:

Journal of Advertising

Year:

1992

Language:

english

File:

PDF, 2.37 MB

english, 1992

2

Consumers in the transition to a market economy

Feick, Lawrence, Higie Coulte, Robin, Price, Linda L.

Journal:

International Marketing Review

Year:

1995

Language:

english

File:

PDF, 187 KB

english, 1995

3

Preference heterogeneity and coorientation as determinants of perceived informational influence

Linda L. Price, Lawrence F. Feick, Robin A. Higie

Journal:

Journal of Business Research

Year:

1989

Language:

english

File:

PDF, 1.21 MB

english, 1989

4

Information Sensitive Consumers and Market Information

PRICE, LINDA L., FEICK, LAWRENCE F., HIGIE, ROBIN A.

Journal:

Journal of Consumer Affairs

Year:

1987

Language:

english

File:

PDF, 789 KB

english, 1987

5

Product and service bundling decisions and their effects on purchase intention

Herrmann, Andreas, Huber, Frank, Higie Coulter, Robin

Journal:

Pricing Strategy and Practice

Year:

1997

Language:

english

File:

PDF, 154 KB

english, 1997

6

The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers

Lawrence Feick and Robin A. Higie

Journal:

Journal of Advertising

Year:

1992

Language:

english

File:

PDF, 2.92 MB

english, 1992

7

Guilt appeals in advertising: What are their effects?

Coulter, Robin Higie, Pinto, Mary Beth

Journal:

Journal of Applied Psychology

Year:

1995

Language:

english

File:

PDF, 912 KB

english, 1995